Whether your company operates a storefront, participates in events and trade shows or simply enhances its business presence with signage, attention-grabbing visuals are an essential tool to help you stand out from the competition. In a world where everyone is bombarded with information and noise, having a compelling message and visually stimulating designs are key to capturing the interest of potential customers. Signs and graphics are not just for businesses with a physical location, however; many companies transform their branded signage into stickers, decals, wall murals, architectural glass, point-of-purchase displays, banners and more. This broad reach gives you the opportunity to expand your customer base and promote your brand in a variety of ways, increasing visibility and impact.
According to a recent survey, 64 percent of millennial small-business owners place value on creativity in design and graphic elements, while baby boomers favor simplistic designs. Either way, both generations agree that effective signs and graphics can have a profound impact on your business’s success.
Signs are not just for businesses with a physical locations; many companies transform their branded signage into sticker, decals, wall murals, point-of-purchase displays, banners, backlit graphics and more. This broad reach gives you the ability to expand your customer base and promote your brand on a large scale, increasing visibility and impact.
When designing a sign, remember that it is not about conveying a lot of information but rather a quick direct message that grabs the viewer’s attention and relates your business to their needs. This is especially important since most signs are placed up high or on the side of a road where people don’t have the time to read them in-depth.
In addition to the content on your sign, the colors and design of it can also influence the amount of traffic it attracts. For example, studies have shown that colors play a significant role in the perception of your brand, with certain colors evoke specific emotions and conjure up specific associations. The use of color in your signage should be consistent with your overall branding and messaging to ensure that viewers instantly recognize your sign as being a part of your brand.
The fonts and design of your sign can also help to evoke the attention of customers. Choosing bold, clean fonts and contrasting them against a dark background or vice versa is key to improving the visibility of your sign, especially in crowded or visually noisy environments. It is best to limit the number of fonts and to start with the largest font size, as this will capture viewers’ attention first.
The shape of your sign is also a critical factor in its appeal, as different shapes have symbolic meanings that can influence perception. For example, a circle may signify inclusiveness or unity while a triangle suggests stability and direction. By strategically using the shape of your sign, you can add a deeper layer to the messaging on your sign.
That’s why leveraging professional Madison sign shop is a great way to ensure your messaging is clear, concise, and engaging. Whether you’re looking to spruce up your social media profile, or you’re planning for an event, creating compelling images and videos will increase your audience engagement and make it easier to drive traffic and conversions.
Leave a Reply